Why? Because the internet
March 4, 2014
Hip-hop artist Donald Glover, under the stage name Childish Gambino, released his second studio album, Because the Internet, on Dec. 6, 2013. Among the 19 tracks on the album, one seemed to have been worthy of a replay–– or three. Gambino’s single, “Worldstar” is a verse heavy track keeping the theme of the album alive by referencing the popular entertainment website, WordStarHipHop.com. The site is known as the No. 1 urban outlet responsible for providing the latest premiere music videos, exclusive interviews and viral videos targeting hip hop audiences. The techno rhythm that starts off the song serves as an evolving metronome for the different tempos being collaborated. Gambino’s rhymes depict what the “social media generation” has become in an accurate, non-antagonizing way. The verse, “And got more likes than a white girl talking” relates the stereotypical connection between white girls and the amount of cyber fame they get. Some might find it offensive, others humorous, but one thing is for certain: Gambino has a clever way of spitting out the truth. Although interludes have recently become more common in the music industry, this interlude by Steve G. Lover is raw and refreshing. Lover says, “Yo, bro man, check out that video I just sent you, man/ This is hilarious, man,” in a phone call, much like one would take place today. Gambino closes the track with crisp saxophone run along with a smooth piano melody. He touched bases with various genres in a matter of four minutes and eight seconds. His Deep Web US tour will be from March- May 2014.